I love reading because the ROI is silly good. Take Patrick Lencioni’s, The Five Dysfunctions of a Team, as case in point. I paid $14 for the book, and spent four hours reading and digesting its concepts. That’s my investment in.

Now, when I think about how long it would have taken me to gain the kinds of insights found inside the book, namely, how to fix dysfunctional teams, 10,000 hours would not have been a bad guess. After all, that’s what it takes to become an expert (so say the experts).

So then it’s $14 & four hours or stumble and fumble as I go for a decade? The choice is easy enough.

What area do you need insight in? Attitude? Leadership? Parenting? Public Speaking? Marketing? Save yourself the time and heartache. Read a book. The ROI is off the charts.

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